Today we at swissrent our proud to introduce swissrent-Challenges. Our take on an in-inclusive outdoor adventure product; including travel, transfers, rental equipment, and the Challenge itself.
Over the last couple of years swissrent made a bold decision to wave a red flag at the discount pricing wars. It was a risky move but we didn’t want to be classified as a discounter
Christmas is a time for family and a chance to get together, reconnect, and for most of us a time to get out into the great outdoors. And just in time swissrent releases its newest product offering – ‚Packages‘.
swissrent was one of the first rental companies in Switzerland to have an online platform, and while we have continued to show year over year growth in terms of online booking volume and site visitation, our conversion rate has slowed.
Almost 12 months ago to the day, swissrent attended the WWSE (World Winter Sports Expo) here in Beijing. Our goal was to get acclimated to the Chinese Ski Industry and explore where there might be potential to enter the market here.
Since 1989 swissrent has exclusively been attached to winter sports rental in the mountains. But as the industry changes as well as global weather patterns we are moving our focus to an all-year-round, outdoor mentality.
The results have been amazing since we launched the mountainmiles tracking and scanning rewards system on the swissrent platform in December of 2016.
At swissrent we have been focusing heavily on the customer journey and getting our clients as simply, directly, and as conveniently as possible into their mountain sports experience.
swissrent’s focus on convenience and a commitment to broadening our audience have led to expanding our language set to include Chinese and Italian.
Since I came into swissrent as Director of Marketing & Communications in 2014, I was always curious about taking the brand international.
As a marketing manager, you always have to look for new ways forward. Innovation is key in today’s market especially when you are working with a company that has been a marketing innovator in its industry for almost 3 decades.
